Client
Yates/Hortico
Services
Packaging design
Style Guides
Yates partnered with Redpin to refresh the Hortico range — a trusted, great-value line of fertilisers, seeds, and weed control products. The challenge was to modernise the brand and strengthen its appeal on shelf, while staying true to Hortico’s core values of affordability, reliability, and effectiveness.
Redpin created a sleek and contemporary design system that unites the entire range with a consistent look and feel. The new packaging reflects value and simplicity, while still projecting quality and performance that gardeners can trust.
The result is a modern, cohesive range that feels fresh and relevant — a confident evolution for a value brand that delivers real results without the premium price tag.
