Client
Primo
Services
Packaging Design
Art Direction
Photography
Food Styling
As part of a broader brand segmentation, Primo Australia engaged us to bring their new Primo Reserve snacking range to life. The ambition was clear: take the indulgence of premium cured meats and make it accessible to everyday consumers—while creating a compelling upsell opportunity in the market.
Our task was to ensure the packaging embodied the brand’s promise of exceptional quality and authentic craftsmanship. We commissioned bespoke photography that placed the product front and centre, capturing both its richness and its value. Paired with clean, modern typography, a bold colour palette, and refined foil finishes, the design delivered a sense of understated luxury. On shelf, the range stands as both aspirational and approachable—connecting consumers to the everyday indulgence of Primo Reserve.
