Jack

Committed to making DIY accessible to everyone, Jack’s brand mission is to inspire more people to start projects in their homes and gardens.

As part of the brand activation and ongoing awareness efforts, we launched a monthly social campaign that’s not only informative and inspiring but also playful and fun.

By introducing Jack, the official brand mascot, alongside the signature purple colour and a clear, confident voice, we crafted a brand-led approach that drives strong engagement across a variety of platforms and formats.