Jumpy’s

The creation of the Jumpys logo mark and mascot was driven by the vision of crafting a bright, engaging brand that would resonate with young kids and their parents alike.

Designed to bring an iconic Aussie snack to life, the mascot—a playful, animated kangaroo—captures the fun, energetic spirit of the brand while establishing a memorable character that children can instantly connect with. The logo features bold, rounded typography and a vibrant colour palette, reflecting the excitement and liveliness of snack time. A full suite of packaging formats was developed to showcase the brand across multiple channels, from lunchbox-sized snack packs to family-sized share bags, all unified by cohesive, eye-catching visuals.

Supporting the launch, a range of collateral—including point-of-sale displays, posters, trade presenters for lunch and uptake—was rolled out to build awareness and connect with the market in a fun, dynamic way.