Client
Westmead Redevelopment
Services
Identity
Corporate ID
Brand Strategy
Brand Guidelines
Document Template
Brand strategy & identity design for Westmead, Western Sydney.
The Westmead Alliance is a collaboration of 13 government, private and tertiary education sector organisations, dedicated to progressing a strategic vision for a new Westmead Precinct.
The brief was to design a brand identity and produce a cohesive brand strategy that would unite the 13 partner organisations under one umbrella. The logo & branding had to represent the group and speak to the geographical location as well as the vision of a science and innovation precinct in the heart of Western Sydney.







