Client
Wattyl Solagard
Services
Outdoor Advertising
Magazine Ads
Social Ads
Leveraging a blistering summer and the resilience of the Australian people. Wattyl seized an opportunity to create a campaign around their hero outdoor product, Solagard.
During a particularly harsh summer of bush fires, floods and Covid, we looked to leverage the toughness and resilience of Australia and it’s people with the nostalgia of an established brand and it’s famous TVC campaign of the 90s by reinvent it for today.
The campaign was rooted in the transit media executions, and reiterated in both digital and press touchpoints throughout the summer quarter allowing it to be tailored at a local and state based level.





